Oral-B iO

Client: Oral-B

The launch of Oral-B’s iO electric toothbrush was a game changer for oral health care. It’s the only toothbrush with a patented round brush head and that’s ALL the brand wanted to focus on. They really made it their whole personality 🥲 I was so steeped in the Oral-B world for a few years that I can tell you every product in their oral care line from their B2C and B2B side. I was also a dental assistant for a hot second in my previous life so this felt like a full circle account to be on.