Ally Bank x WNBA

Client: Ally Bank

Stewie, Syd Colson, and Paige Bueckers drop buckets (and emojis) around the exciting news about Ally Banks newest partnership.

We teased the announcement on social media and engaged with fans to see if they could decipher the emojis for a chance to attend the 2025 WNBA Draft, where Paige was anticipated to be the #1 Draft Pick (and Ally’s newest brand ambassador).

More importantly, I learned from this project that as a millennial, I’ve been using a lot of emojis incorrectly 😅🥲😭

Creative Director: Gin and Gio Serrano
Senior Copy: Marisa Valente
Senior Art Director: Alyssa Lee
EP: Janie Penney

Directors: Marisa Valente and Alyssa Lee
Production: 16Bars