Ain’t Our First Rodeo

Client: AT&T

It’s a tale as old as time. Who has the best network? Apparently, it’s a pretty subjective claim but when we say it, we get hit with petty lawsuits. However, being the first telecom company, who also invented the telephone (jk, our lawyers also said we can’t claim that) does make us America’s most reliable network (also subjective). This was really supposed to be a tv spot calling out T-Mobile for their deceptive ads but it turned out to be a lesson on how lawyers ruin everything (jk again, please don’t sue me).

Creative Director: Gin and Gio Serrano
Senior Copy: Kaleb Mulugeta
Senior Art Director: Lewi Yonas
EP: Deb Drumm

Director: Bennett Miller
Production: Smuggler
Edit: Final Cut
Sound: Barking Owl
Finishing: ETC