Bold Spirits, Rise

2025 Webby Winner for Art Direction in Film for Advertising

Diageo came to us to rebrand DeLeón Tequila because Diddy (yuck). Here, we created a world where Bold Spirits, Rise. It’s an invitation to embrace the transformative power of flow. It’s a place where we elevate people to a higher state of being, letting them move with authenticity. We also just really wanted to work with world-renowned choreographer Shay Latukolan so we built a whole campaign around flow and movement to make it happen.

Creative Director: Gin and Gio Serrano
ACD: Lucas Kelly and Dupree Bostic
Senior Designer: Olufemi Leverett
Producer: Kristen Wiggs

Director: Ben Strebel
Choreographer: Shay Latukolan
Photographer: Kanya Iwana
Production: Biscuit
Edit: Cabin
Sound: Sonic Union